SteegeThomson:
Web refresh
UX/UISteegeThomson has been an enduring name in communications since 1985. As the company has evolved into a modern full-spectrum brand and strategy firm, it needed a new approach to its web experience.
Site Developers
Electric Kite
Brand Designers
Anna Schneider & Jill Wacker
(SteegeThomson)
Renee Gold (GOLD design)
Electric Kite
Brand Designers
Anna Schneider & Jill Wacker
(SteegeThomson)
Renee Gold (GOLD design)
The Brief
- Coordinating the UX, web design, and frontend development for SteegeThomson’s comprehensive web redesign, from prototyping to page building to user testing
- Building a design system that united a brand refresh with backend development by Electric Kite
- Wireframes
- Prototypes
- Web UI kit & web design standards
- Frontend dev (HTML/CSS)
- Mockups & imagery
- Agile design process based on user feedback & testing
The Process
As a Creative Strategist at SteegeThomson, I was tasked with facilitating UX strategy and design for the firm’s web refresh. Working in collaboration with an internal design team and an external development agency, I had the responsibility of adapting an in-progress rebrand for a UX/UI context. The result is a user experience that improves the site’s navigability and accessibility while retaining the boutique charm that exemplifies the agency’s philosophy.
Outcomes
Once the design system had been completed and transferred into a WordPress theme, I was tasked with assembing our online portfolio, from gathering and editing mockup imagery to building the pages in Elementor.
Adapting a WordPress theme to fit our branding needs was a notable challenge, but my frontend development skillset proved valuable in communicating with developers and contributing to the build with elements such as the animated marquee element on our homepage.
Once the design system had been completed and transferred into a WordPress theme, I was tasked with assembing our online portfolio, from gathering and editing mockup imagery to building the pages in Elementor.
Adapting a WordPress theme to fit our branding needs was a notable challenge, but my frontend development skillset proved valuable in communicating with developers and contributing to the build with elements such as the animated marquee element on our homepage.
Prototypes for the work & main pages.
The final product
The ST web rebrand saw a 302% increase in web traffic, with 1.4k new visitors in the 2 months after rebranding and a 70.4% WAU/MAU rate. Internal and external partners have praised the site’s clean design, easy navigation, and visual representation of the agency’s bespoke style.
The ST web rebrand saw a 302% increase in web traffic, with 1.4k new visitors in the 2 months after rebranding and a 70.4% WAU/MAU rate. Internal and external partners have praised the site’s clean design, easy navigation, and visual representation of the agency’s bespoke style.
